Top Shelf is Officially Live & Kicking!

After a few months of development, market analysis and supply chain organisation, we’re ready to officially say that we’re up and running. Our goal is to bring you premium quality e-juice without the extortionate mark up on products or shipping – often dubbed the “New Zealand / Australia Tax”, the inflated prices you pay for living in our awesome countries.

Before even having time to officially go live with Top Shelf, we have already been making sales that have far exceeded our expectations. Although surprising, we’ve been well prepared and have satisfied every order to date. We were pleased to see that these customers were not affiliated with us at all, which gives us confidence in the site and knowledge that we’re providing a service that’s in demand from you – our customers.

To those earlier buyers and adopters of our website:

Thank you very much for placing your trust in us, we hope your experience with our site & e-liquids has been as enjoyable as it was for us receiving news that someone out there in the greater New Zealand area had placed an order!

Moving forward

News that the government is making proposals to legalise the sale of liquids containing nicotine has also broken this week. Seeing as the Ministry of Health statistics estimate that tobacco use claims the lives of around 5000 New Zealanders per year, we see that the legalisation of this is a step in the right direction. Even Annette King, Labour Party’s health spokesperson, has chimed in calling this a “sensible move”.

In the weeks and months to come we are hoping to add a bunch of awesome artisan juices & liquids from reputable manufactures to our range, and encourage reviews on these liquids by both our staff (who love nothing more than fresh vape mail we haven’t had our paws on before) and our customers. We hope these reviews will be helpful in selecting new great tasting e-juices, while we keep you supplied with your previous favourites.

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